|
|
|
| Home : Products & Services : Analytics : Marketing Analytics |
 |
| In view of rapidly changing market dynamics, businesses need to utilize information more efficiently. As markets in the emerging economies mature, there is urgent need for utilizing and extracting maximum value out of data that is available and create targeted strategies for improving the business and revenue. |
| Our Marketing Analytics Solutions enable you to identify customer segments that pinpoint where value is created or destroyed. This enables you to more accurately respond with potential products and services, thus creating additional opportunities. Our implementation experience spans multiple industries in diverse economies globally. |
 |
|
Open All
|
Market Sizing
| Increase your awareness of addressable market size for existing and new or soon-to-be-launched products and services. |
| Our models have helped businesses identify: |
| Current customers |
| Potential customers and |
| Competing offerings |
| Our segmentation analysis uses several attributes including demographic, geographic, attitudinal and behavioral data. We identify customer segments that have similar needs and who demonstrate similar buyer behavior. This insight allows businesses to target better, position their services appropriately, bundle services and provide more personalized customer care thereby increasing overall customer profitability. |
Acquisition Models
| Increase the efficiency of your marketing campaign by dropping the lower predicted responders and focusing on the higher predicted responders. We build acquisition strategies to: |
| Identify prospects similar to your existing customers facilitating targeted marketing |
| Increase your customer base with highly profitable customers |
| Create a consistent and consolidated view of each customer enabling marketers to make irresistible offers |
| Our Revenue Estimation Models analyze trends of existing customers to predict the revenues they will bring in |
| Develop campaigns based on past campaign experience to enable effective spending |
Customer Profiling
| Helps marketers better understand the 4 W's of their customer base: |
| Who (buys what?) |
| What (do they buy?) |
| Where (do they make their purchases?) |
| When (are such purchases made?) |
| Our Solutions consider several parameters including demographic / firmographic characteristics, lifestyle behaviors and purchase preferences. We develop focused strategies to target customers and prospects that represent profitable and sustainable opportunities. |
Up-Sell / Cross-Sell
| Our cross sell / up sell models have helped businesses |
| Identify which customers are most inclined to buy. |
| Predict "the next best product" for individual customers. |
| Lower acquisition costs and increase revenues. |
| Effectively target with the right product, at the right time and through the right channel. |
Campaign Analysis
| Our Campaign Effectiveness Analysis creates manageable groups for targeted marketing campaigns and provides the power to create better-targeted product offers and product communications. |
| Our models have aided business to successfully: |
| Quantify the effect of each marketing activity |
| Plan an effective marketing calendar |
| Incorporate past campaign data (as applicable) to analyze effectiveness and estimate ROI |
| Identify and profile the characteristics of responders and non-responders for more efficient targeting |
| Target only those customers with a higher propensity to respond thereby maximizing response and bringing down campaign costs |
Attrition Management
| Increased competition due to globalization keeps businesses on their toes, forcing them to constantly evaluate relationships with existing customers and formulate ways to strengthening the bond further. Our Attrition Models are tailored to help marketers understand the factors that influence customer churn which in turn allows them to determine not only which customers are likely to leave, but also reasons behind attrition. We use this analysis to formulate effective customer retention programs to retain the best customers. |
|
|
|
|
|
|
|
|
| |
|
|
Was this information helpful?
|
|
|
|
|
|
|
|
 |
|
|